Gentle Hooligan
A streetwear world built around attitude, anonymity, and raw texture, developed through character design, styling, fashion design, photography, and graphic direction.
Fashion + graphic design
Phạm Thành Khoa
I build fashion, graphics, and visual worlds with a streetwear point of view.
What I do
I move between clothing and image, building each project as one connected visual system.
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Fashion design
Casualwear and streetwear concepts, silhouettes, materials, and collection development.
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Graphic design
Identity systems, campaign imagery, posters, typography, and social content.
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Illustration
Character-led fashion drawing that tests proportion, attitude, and styling.
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Art direction
Lookbooks, photography, styling, and the visual language around a collection.
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Motion graphics
Moving type and image for campaign films, launch moments, and visual content.
Selected work
A focused edit of fashion concepts, visual systems, and personal experiments.
Motion / Art direction
Clothes in motion
A moving study of styling, silhouette, texture, and the atmosphere around Gentle Hooligan.
Concept design for Lsoul
Seven character-driven silhouettes explore proportion, layering, and attitude across tailored and casual pieces.
Visual archive
Personal studies in collage, character, color, and image-making.
Drawing the silhouette
Fashion illustration is where the garment starts: shape first, then material, movement, and the small details that give a look its identity.
About Khoa
Fashion designer. Graphic designer. Image-maker.
I approach casual wear and streetwear as one visual system, balancing aesthetics, utility, commercial clarity, and a point of view that stays recognizably my own.
Trained in Fashion Design at HCMUTE, I work across garment concepts, illustration, campaign imagery, art direction, and motion graphics. I like projects where ideas can move freely between clothing and image.
- Fashion design
- Art direction
- Graphic design
- Illustration
- Photography
- Motion graphics
- Education
- Fashion Design, HCMUTE
2021 - 2025 - Experience
- Fashion Design Intern, MGrace
2024 - Languages
- Vietnamese / English
Have a project, role, or collaboration in mind?